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News --- 2006 Super Bowl XL DETROIT SUPER BOWL XL HOST COMMITTEE INTRODUCED AT FORD FIELD AS THE “CITY OF CHAMPIONS” PREPARES FOR WORLD SPOTLIGHT
The 39-member Detroit Super Bowl XL Host Committee, comprised of star players in Detroit's corporate, civic and government organizations and led by Chairman Roger S. Penske, will serve as the official liaison between the National Football League [NFL] and the metro Detroit community to prepare for Super Bowl XL on Feb. 5, 2006. With a budget of up to $12 million spanning four years and significant
support from the City of Detroit, Ford Field and hospitality partners,
the host committee will fund a number of initiatives, including:
The host committee also will support investment efforts in the public and private arenas, such as an $80 million leveraging plan introduced by economic development agencies and the City of Detroit that will improve the entertainment and business district near Ford Field, including streetscaping and eliminating/redeveloping large landmark buildings in Detroit. "Super Bowl XL is not only an affirmation of what Detroit is but what it is becoming," stated Roger S. Penske, Chairman of the Detroit Super Bowl XL Host Committee. Penske continued, "It is fitting that the Super Bowl returns to the City of Champions. We know how to win – and the countdown begins now."
DETROIT (4 November 2003) - Wayne County has joined the countdown to kickoff by contributing $500,000 to the Detroit Super Bowl XL Host Committee. The confirmation of the contribution came after a unanimous vote by the Wayne County Board of Commissioners on October 23, 2003. "We consider Wayne County an important partner in ensuring that visitors have an outstanding Super Bowl XL experience," said Susan Sherer, executive director of the Detroit Super Bowl XL Host Committee. "Getting there takes a collaborative effort from every business, resident and agency in metropolitan Detroit. Having this support from Wayne County gets us closer to delivering the experience visitors expect, and one we know is possible." Wayne County Executive, Robert A. Ficano expressed similar feelings. "Our support of Super Bowl XL makes good business and marketing sense for the residents and businesses of Wayne County," said Ficano. "Our county alone is expected to receive an estimated $100 million in economic impact, and thousands of visitors will experience Wayne County for the first time. This is a significant undertaking and we're proud to be on the team that makes it happen." Wayne County has been involved in the overall planning process for the arrival of Super Bowl XL. Ficano and Jewel Ware, Chair of the Wayne County Board of Commissioners are both Host Committee board members. Ficano joined a delegation of Detroit's government, civic and host committee leadership in San Diego this past January, meeting their San Diego counterparts to assure that metropolitan Detroit is ready for the game in 2006. Beyond the honor of hosting one of the largest sporting events of all time, metropolitan Detroit will enjoy a number of benefits from hosting Super Bowl XL, including:
Led by Chairman Roger Penske and Executive Director Susan Sherer, the Detroit Super Bowl XL Host Committee is a private, non-profit organization serving as the official liaison between the National Football League and the metro Detroit community to prepare for the Super Bowl in 2006. Coordinating efforts with hospitality, government and corporate officials, Team XL was formed as part of the bid process specified by the NFL and crafted to suit metro Detroit's needs. Information Links » :
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Wayne County
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DETROIT, MI (21 August 2002) - In 1,265 days, Detroit will host
800 million viewers and 120,000 visitors in its "living room" for
Super Bowl XL. And today at Ford Field in Detroit, the Detroit
Super Bowl XL Host Committee was introduced as the team that will
make it happen. 